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With last year''s acquisition by Nationwide of the ALLIED Group, based medical in Des Moines, Iowa, Nationwide policies-in-force at the end of 1998 were 13.7 million, up nearly 1.9 million for the year. Why would I use a 35" high Cart? Isn''t that too high for a desk height? imaging And systems what''s the difference between the 35" high and 28" high Cart--which one makes sense for me? The 35" high Carts are designed so that your main worksurface is placed somewhere around 28" (whatever height medical is comfortable for you), and then the small shelf imaging goes at 35" and holds your monitor. At that height, the monitor is about eye level so that you are systems looking medical straight onto it rather than up or down. Another way a 35" high Cart is often used is if you want the large shelf at one height and then want to add extension tubes to make a tall Cart. By beginning with a 35" high Cart, you won''t need to add as imaging much height systems with extension tubes, which will save you money! The 28" high Carts are most popular if you want one large worksurface and don''t need anything above that medical point. communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the imaging consumer. Try systems and medical to match the ideas imaging and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating systems ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other medical "languages" of signs. You probably don''t imaging and systems want to mix too many media, too many colors, or too many textures. Attraction is the medical and imaging most important step in the systems process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, medical and imaging bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted systems product market. Next it should
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